Before you can start selling your board game, you need to create an Amazon Seller Account. This is your gateway to selling on Amazon’s marketplace, where you will manage your listings, track inventory, and process orders. There are two main types of seller accounts on Amazon:

• Individual Account: This is free to set up, but Amazon charges a per-item fee for each sale you make. This type of account is best suited for those who plan to sell fewer than 40 items per month.

• Professional Account: This is a subscription-based account that costs $39.99 per month. It’s best for businesses or designers who plan to sell more than 40 items per month. A professional account gives you access to more features, including bulk listing tools, advanced reporting, and the ability to run Amazon PPC campaigns.

When setting up your Amazon Seller Account, be prepared to provide your business information, including your tax ID, bank account details, and a valid credit card. You’ll also need to upload any necessary documents, such as a government-issued ID and proof of address, to verify your identity.

Key Tip:

If you are selling under a company name, make sure you have the correct business registration and other documentation, such as trademarks or copyrights for your board game name and logo.

Chapter 2: Choosing Fulfillment Methods – FBA vs. FBM

Once your Amazon Seller Account is set up, you need to decide how you want to fulfill your orders. There are two primary options:

2.1 FBA (Fulfilled by Amazon)

FBA is Amazon’s fulfillment service where Amazon stores your inventory, handles shipping, customer service, and returns for you. This method is ideal for game designers who want to focus on the creative aspects of their business and leave logistics to Amazon.

Benefits of FBA include:

• Prime Eligibility: Your board game will be eligible for Amazon Prime, attracting more buyers who are looking for fast, free shipping.

• Storage and Shipping: Amazon takes care of all storage, packing, and shipping. Once your board game is stored in Amazon’s warehouse, they will handle all fulfillment.

• Customer Service: Amazon provides 24/7 customer support, so you don’t have to worry about handling customer issues or returns.

However, FBA does come with costs. Amazon charges fees for storage, fulfillment, and other services, which you need to factor into your pricing strategy.

2.2 FBM (Fulfilled by Merchant)

Alternatively, FBM means you handle the storage, packing, and shipping of your board games directly. When you use FBM, you are responsible for fulfilling the order once a customer makes a purchase.

The key advantage of FBM is the flexibility. You have complete control over inventory, fulfillment, and shipping costs. However, the downside is that you won’t be eligible for Prime shipping, and you’ll need to dedicate time and resources to handle logistics.

Chapter 3: Creating Your Amazon Product Listing

The next crucial step in launching your board game on Amazon is creating an effective Amazon product listing. This is where you’ll showcase your board game to potential buyers and entice them to make a purchase. A strong product listing includes several key components:

3.1 Title

Your product title should clearly state what your board game is and highlight its key features. Be descriptive but concise. For example:

Example Title: “Adventure Quest: A Family Strategy Board Game for 2-4 Players – 60 Minutes Playtime, Ages 10+”

Include important keywords in your title, such as “board game,” “family game,” and “strategy,” so that people searching for these terms can easily find your product.

3.2 Product Description

Your product description should provide detailed information about your board game. This includes:

• Game Mechanics: Describe how the game is played, including any unique mechanics.

• Game Components: List the contents of the box, such as game pieces, cards, or dice.

• Target Audience: Mention who the game is best for (families, adults, party games, etc.).

• Playtime: Include how long a typical game session takes.

• Age Range: State the recommended age range for players.
  

3.3 Product Images

Great product photos are essential when selling board games on Amazon. Use high-quality images to showcase the box art, game components, and in-game action. Ideally, include:

• A clear image of the game box.

• Close-ups of the game pieces, cards, and components.

• A picture of people playing the game to demonstrate how it works in action.

3.4 Bullet Points

In Amazon’s listing format, you have the opportunity to include bullet points to highlight the key selling points of your board game. Here, you should emphasize:

• The uniqueness of your game.

• Any special features (e.g., custom components, special artwork).

• The game’s educational or entertainment value.

• Any positive reviews or awards the game has received.

Chapter 4: Optimizing Your Product Listing for Success

Creating a product listing is just the beginning. Amazon Listing Optimization is a critical ongoing process to ensure that your board game ranks well in Amazon’s search results and attracts customers. Here are some strategies to improve your listing’s performance:

4.1 Keyword Research

Effective Amazon Listing Optimization starts with keyword research. Using tools like Amazon’s Keyword Tool, Helium 10, or MerchantWords, you can identify the most relevant and popular search terms for your board game. Incorporate these keywords into your title, description, and backend search terms to improve visibility.

4.2 Product Reviews

Customer reviews are a major factor in your Amazon ranking. The more positive reviews your board game has, the more likely it is to be shown to potential customers. Encourage buyers to leave reviews by offering exceptional customer service and follow-up emails after a purchase.

4.3 Competitive Pricing

Pricing your game competitively is essential for success on Amazon. Research similar board games in your category to see what they are priced at. Consider using Amazon’s dynamic pricing features or tools like CamelCamelCamel to track competitor pricing and adjust your own.

Chapter 5: Marketing Your Board Game on Amazon

To drive traffic and increase sales, you need to actively market your board game on Amazon. Here are some effective strategies:

5.1 Amazon PPC (Pay-Per-Click)

One of the most effective ways to drive traffic to your product is by running Amazon PPC campaigns. With Amazon PPC for Board Games, you can target specific keywords related to your game, and you’ll only pay when someone clicks on your ad. You can choose between:

• Sponsored Product Ads: These ads appear in search results and product pages.

• Sponsored Brand Ads: These display your brand and multiple products at once.

• Sponsored Display Ads: These show up in various places on Amazon to engage potential buyers.

5.2 Amazon Promotions and Deals

Offering promotions, such as discounts or limited-time deals, can help increase visibility and drive sales. Amazon offers several promotional options, such as:

• Lightning Deals: Time-limited discounts.

• Coupons: Provide discounts directly on product pages.

5.3 Social Media and External Marketing

Promote your board game on social media platforms like Facebook, Instagram, and Twitter. Utilize gaming communities, influencers, and blogs to build buzz about your game and drive traffic to your Amazon listing.

Chapter 6: Managing Shipping and Fulfillment

Shipping is another crucial part of the process. If you're using FBA for Board Games, Amazon will handle the storage, packing, and shipping. But if you’re using FBM, you’ll need to manage shipping yourself.

6.1 Shipping for FBA

With FBA, Amazon provides you with detailed guidelines for shipping your board game inventory to their warehouses. Ensure your games are packaged properly to avoid damages and delays.

6.2 Shipping for FBM

If you are handling fulfillment yourself, you need to set up your own shipping process. Make sure to offer a range of shipping options and be prepared to ship quickly to maintain customer satisfaction.

Chapter 7: Analyzing Your Sales and Adjusting Strategy

Once your board game is listed and you’ve started driving traffic to your Amazon page, it’s time to track your progress. Amazon provides detailed analytics through Seller Central to help you understand sales trends, customer behavior, and marketing effectiveness.

Regularly monitor your performance and adjust your pricing, listing, and advertising strategies as needed. Analyze your sales data to determine which keywords are driving the most traffic, and tweak your Amazon Listing Optimization accordingly.

Conclusion

Selling your board game on Amazon can be a highly rewarding endeavor if done correctly. From setting up your Amazon Seller Account to optimizing your listings, running effective PPC campaigns, and choosing the right fulfillment method, every step is important in ensuring the success of your product. By leveraging Amazon’s tools and resources, you can reach a global audience, increase visibility, and build a profitable board game business.

With the right strategy, your board game can become a success story on one of the world’s largest e-commerce platforms. Keep refining your approach, stay on top of trends, and above all, continue to engage with your customers—because that’s what will ultimately lead to success on Amazon.

Since 1995, as a licensed, direct and professional manufacturer in China, Kylin Manufactory has become one of the leading companies in the industry.We are OEM/ODM manufacturer and exporter specializing in producing board games, card games, playing cards, game components, packaging boxes, and accessories. Produce game and create joy. Whether you’re selling and promoting a new board game on Kickstarter or Indiegogo, or selling board game products on Amazon or in an online store.We have helped 3000+ companies and individuals to make their board games come to life.If you have any questions please contact us, we 7 * 24 hours for your dedicated service.